Google Inc will shut down its early social-networking service, Orkut, which was launched ten years ago but has failed to put Google ahead in what has become one of the Web`s most popular businesses.
The social media site, which was once a force to reckon with, gradually lost to websites like Facebook and Twitter. Once one of the most visited websites in countries like Brazil and India, Orkut by 2010 had become so irrelevant that Google was forced to launch Google+ to take on Facebook but according to the data available on the website, 50% of Orkut users are based in Brazil while 20% are from India that mens people are still liking Orkut.
"We will shut down Orkut on September 30, 2014. Until then, there will be no impact on current Orkut users, to give the community time to manage the transition," Paulo Golgher, engineering director of Orkut, wrote in a blog. "People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account."
Orkut, which was started in 2004, saw impressive early growth. But after Facebook, which too started in 2004, started gaining pace, Orkut started losing the social media race. After 2008 it became the numero uno social media site in Brazil and India but in other countries, it lost to Facebook. Gradually, Facebook took over Orkut even in Brazil and India. In India, Facebook surpassed Orkut in terms of total registered users in 2010. In Brazil, the same happened in 2012.