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YouTube partners Tata Docomo to offer affordable video streaming plansYouTube partners Tata Docomo to offer affordable video streaming plans
Youtube & Tata Docomo
Last Updated:
08 July, 2014
News and Updates / Internet
YouTube has tied-up with Tata Docomo to allow the telecom services firm`s 3G prepaid users watch online videos for as low as Rs 9.
YouTube, Apalya Technologies and Tata Docomo will offer the `YouTube Recharge`, which will offer users about 50% discount from regular data charges to watch online videos. Users can watch 100MB worth of videos for Rs 9 (valid for 24 hours) on YouTube and Apalya`s Live TV streaming service, while they can have access to 150 MB (valid for 3 days) for Rs 19.
Under the Rs 39-plan, clients will get 300 MB information, which will be legitimate for seven days. With 100 MB information, viewers can watch something like 20-30 minutes of feature at 240p quality. 
"This is some piece of our deliberations to make feature content more reasonable to an expansive base of portable Internet clients in the nation. This is the first of its kind association in India," Youtube Director (Content Partnerships and Operations) Asia Pacific Gautam Anand told . 
Youtube has a comparative association with Digi in Malaysia. 
"Clients have a great deal of hindrance viewing features on cell telephones on the grounds that they frequently think it is exorbitant. India has an expansive prepaid business and we need to take information utilization to the masses," Tata Docomo Head (Data and Mobile VAS) Anand Agrawal said. Tata Docomo at present offers 3g information arrangements beginning Rs 8 a day. 
"With the Youtube Recharge plan, we are cutting down the obstructions that hinder clients from appreciating their most loved feature content on versatile by cutting down the expense by in excess of half," Agrawal said. Reports recommend that 3.7 billion online features are expended for every month in the nation. As indicated by comscore, the aggregate online feature gathering of people in India saw development of in excess of 70% in 2013 with the normal viewer viewing 18% more features and investing 28% more of a chance survey. 
"There has been a half y-o-y development in India in userbase. Individuals are turning to Youtube to get content at whatever point and wherever they need it and organizations like these help us in taking this experience to them in a moderate way," Agrawal said. He included that something like 40% of activity on Youtube now originates from cellular telephones and tablets and the expansion of cell phones in synthesis with moderate information arrangements can further goad the development of online feature utilization in India.

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